WA Billboards was founded in 1991 by Stephen and Kerry Robinson, and has grown to be the largest domestic operator of outdoor media in Western Australia. Stephen started in the industry in 1984 with an outdoor display company before being recruited by Australian Posters in 1989, where he worked as a Specialist Development Officer. Kerry held a senior position at the Commonwealth Bank. In 2010 their son Christoper joined the WA Billboards team and runs the operational aspects of the business including site maintenance and material changes. Over several years the business expanded welcoming Sales & Marketing Manager Chelsea, and Stephen and Kerry’s second son Mitchell to the team.
WA Billboards is the last privately owned, dedicated outdoor media company in Western Australia. It successfully trades in a highly regulated, competitive market by offering clients a broad range of outdoor media options across metropolitan and regional WA. This includes extreme condition billboards that are built in-house to withstand cyclone prone areas. In addition to standard outdoor media options WA Billboards holds the rights to a number of regional airport terminals including Geraldton, Kalgoorlie-Boulder, Karratha, Newman, Onslow and Port Hedland. WAB also offers transit advertising, such as buses and taxis, under a sub-license arrangement with WA’s Public Transport Authority.
Our Harvard Road, Jandakot Airport location houses our sign manufacturing facilities, as well as a hangar for our aircraft. With full CASA approved maintenance, WA Billboards has total independence from outside suppliers which ensures our aircraft are always available if required. Stephen holds a commercial pilots license with an instrument rating for all weather operations, whilst Christopher holds a full private pilot’s license. All key staff hold ASIC cards relieving our airports from the onus of supervising us on site, therefore ensuring their commitment to aviation safety are maintained. Our sales, marketing, operations and administration are conducted out of our office on Boulder Road, Malaga.
We have Australia-wide sales representation by both the oOh! Media and JCDecaux. At a state level we manage our own sales with advertising agencies and direct clients. We proudly maintain our independence and family ownership of the business and pride ourselves on being market leaders who can react quickly to client and landowner requirements.