ABOUT BILLBOARDS
Traditionally billboards were seen as fixed advertising panels located in various areas to exhibit an advertisers message, and were displayed in standardised sizes and formats. In more recent years the definition of 'billboard' has evolved to include a wide variety of layouts, designs and styles including bus shelters, electronic and digital signage. This transformation has revolutionised the industry, resulting in businesses re-branding themselves to become overall Out of Home media providers.
BILLBOARD FORMATS
24 SHEET
WIDTH: 6M HEIGHT: 3M
The vast majority of WA Billboards’ inventory is made up of 6m x 3m 24 Sheet billboards. The term ’24 Sheet’ relates back to when it took 24 sheets of paper to bill-post a board. This format is commonly featured in metro and regional areas and across several of WA’s main highways. This format is a cost effective solution for both local and national advertisers to display their message.
SUPER 8
WIDTH: 8.3M HEIGHT: 2.2M
Super 8’s have become popular in recent years as they offer an alternative option to the full size Supersites. This format is very similar at a 4:1 ratio, however it boasts a lower price point. A true Super 8 is placed on a major highway, and will include flood lighting.
SUPERSITE
WIDTH: 12.6M HEIGHT: 3.3M
Supersites are the standard fare for large format advertising and always include flood lighting for night time viewing. This format is often situated in urban, metropolitan and high traffic locations.
SPECTACULAR
WIDTH: 15M HEIGHT: 5M
‘Spectacular’ is a broad name that covers any panel larger than a Supersite. WA Billboards has one Spectacular billboard which measures a whopping 15m x 5m. The most common Spectacular format is 18m x 4m.
DIGITAL
VARIOUS SIZES
Digital billboards offer a strong and diverse advertising option for clients. This format is versatile and can display still images as well as video. Advertisers have the ability to be selective, reactive and creative.
TRANSIT
LANDSCAPE BACK, PORTRAIT SIDES & SHOWCASE
Bus advertising is a useful medium to reach all demographics. Moving through regional areas these advertisements are seen by many road users and pedestrians. These ‘moving billboards’ are typically displayed on the exterior of the bus and come in a variety of different styles and formats.